Hi Jammers,

If you want to understand a bit more about Design Thinking  – these are some resources that might be helpful. IDEO are leaders in this field and have popularised Design Thinking – you might have heard of the term but here’s a few links to give you some idea of what it’s all about.

We’ve mixed it up – there’s a podcast, book, video and a few articles.

Screen Shot 2016-05-25 at 14.50.31

The IDEO Futures podcast:
Itunes or Soundcloud

These podcasts are about 40 minutes long and great fun to listen to. In typical IDEO style – these are a jargon free zone.



change by designChange By Design
Tim Brown

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organisations become more innovative and creative.

If audio is more your thing – you can listen to an 11 minute interview below:

Or watch Tim Brown discuss the book in this short video:

Tim Brown on Change By Design from IDEO on Vimeo.


The Explainer: Design Thinking: HBR Video

Prefer visual explanations? This HBR Video provides an overview of what Design Thinking is and good examples of how companies have used it to improve their services.

Design for Action

Tim Brown & Roger L. Martin

This HBR article is from their September special which was all about Design Thinking. We felt that this is a good long read and within the article there’s lots of links to further reading.
How To Build Your Creative Confidence: David Kelley

David has survived a cancer scare, and through that decided his calling was in inspiring people to regain the creative confidence they’ve lost. When people regain this confidence, they gain a new perspective on what’s important to them. They’ll change the direction of their lives to achieve whatever their goal is. We shouldn’t divide the world into ‘creatives’ and ‘non creatives’, people are all naturally creative. We should be able to achieve self-efficacy and get over our fears of success.

Related Articles